tag:blogger.com,1999:blog-140647162024-02-19T10:31:42.875+01:00Quantitative Marketing & eCRMWelcome on this blog about Quantitative Marketing. During the last years, we have developed a new eCRM methodology using Advanced Statistics, and we obtained quite interesting results. We hope we have given a new dimension to statistics applied in CRM and more broadly to market research and Predictive Marketing.Didier Gaultierhttp://www.blogger.com/profile/16072769974932872781noreply@blogger.comBlogger28125tag:blogger.com,1999:blog-14064716.post-10735638765522340782011-08-25T18:50:00.000+02:002011-08-25T18:50:02.833+02:00SPAD and Datamining<div dir="ltr" style="text-align: left;" trbidi="on">I am very glad to introduce you to a new exciting forum : SPAD and Datamining on LinkedIn.<br />
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This forum is about latest datamining techniques and applications.<br />
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Datamining has really cool business applications you may be interested in.<br />
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If you have questions regarding this topic or if you are just curious and impatient to know more, don't hesitate; join us in this forum now.<br />
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Here is the URL : <a href="http://www.linkedin.com/groups?about=&gid=4059252">SPAD and Datamining</a><br />
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Waiting to be in touch with you shortly on this forum.<br />
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Kind Regards<br />
Didier</div><div class="blogger-post-footer"><a title="Didier Gaultier" href="http://didier-gaultier.blogspot.com">Didier Gaultier</a></div>Didier Gaultierhttp://www.blogger.com/profile/16072769974932872781noreply@blogger.comtag:blogger.com,1999:blog-14064716.post-1120083030504059392005-07-01T23:52:00.003+02:002010-02-10T15:12:42.269+01:00Presentation of this Blog<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmsw_zn6y7LIPmZ5zb-OGzbshb4cnoSeqTaSHkgVoesCLr8OEr01BIvp1mO55LrllA3wATw7OB_j4GVpEG1WoVqzAKeQey43fTKWn1cEQaR-EbnB8uUkbzwIm-bmLdRMiet2zo/s1600-h/Didier+Gaultier+Low.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5353899183934099058" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmsw_zn6y7LIPmZ5zb-OGzbshb4cnoSeqTaSHkgVoesCLr8OEr01BIvp1mO55LrllA3wATw7OB_j4GVpEG1WoVqzAKeQey43fTKWn1cEQaR-EbnB8uUkbzwIm-bmLdRMiet2zo/s200/Didier+Gaultier+Low.jpg" style="cursor: pointer; float: left; height: 200px; margin: 0pt 10px 10px 0pt; width: 134px;" /></a><br />
<div style="text-align: justify;"><a href="http://photos1.blogger.com/blogger/2678/1261/1600/Photo%20Didier%20Gaultier%20Right.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><br />
</a></div><div class="MsoNormal" style="font-family: arial; text-align: justify;"><span lang="EN-US">Hello, my name is Didier Gaultier. Welcome on this blog about CRM and statistics.<br />
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I am going to present myself first. I am a Sales and Marketing professional, with 15 years of experience in the IT and Telecom industry.<br />
</span></div><div class="MsoNormal" style="font-family: arial; text-align: justify;"><span lang="EN-US">I just finished an international MBA at IFAM business school. In the scope of any MBA, we have a thesis project to complete within usually three months. The subject chosen was “A New CRM Leverage methodology using advanced Statistics”.<br />
</span></div><div class="MsoNormal" style="font-family: arial; text-align: justify;"><span lang="EN-US"> IFAM decided that two students should be assigned to this project because of the quantity of work and the difficulty. My MBA Colleague <st1:personname productid="Edi Perisic" st="on">Edi Perisic</st1:personname>, accepted to join, and we created a Team project. During the project, we have made some breakthroughs that conducted us to register the methodology found and publish some part of it on this blog.<br />
</span></div><div class="MsoNormal" style="text-align: justify;"><span lang="EN-US"><span style="font-family: arial;">Very often Statistics are considered as a boring subject, our challenge is to make it live and interesting. If you are in any way involved in Marketing, Sales, or Finance, this blog may interest you and make you earn a lot of money. Good reading and thank you for being connected with us.</span><o:p></o:p></span></div><br />
Didier Gaultier on the Web: <a href="http://www.youtube.com/user/dgaultie" title="Didier Gaultier on Youtube">Didier Gaultier</a> - <a href="http://twitter.com/didier_gaultier" title="Didier Gaultier on Twitter">Twitter</a> - <a href="http://www.dailymotion.com/Didier-Gaultier" title="Didier Gaultier on Dailymotion">Dailymotion</a> - <a href="http://digg.com/users/dgaultie" title="Didier Gaultier on Digg">Digg</a> - <a href="http://didiergaultier.wordpress.com/" title="Didier Gaultier Wordpress">Wordpress</a> - <a href="http://www.google.com/profiles/didier.gaultier" title="Didier Gaultier on Google">Google</a><br />
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<input id="gwProxy" type="hidden" /><!--Session data--><input id="jsProxy" onclick="jsCall();" type="hidden" /><div id="refHTML"></div><div class="blogger-post-footer"><a title="Didier Gaultier" href="http://didier-gaultier.blogspot.com">Didier Gaultier</a></div>Didier Gaultierhttp://www.blogger.com/profile/16072769974932872781noreply@blogger.comtag:blogger.com,1999:blog-14064716.post-5171068373621121682010-02-07T18:05:00.001+01:002010-02-07T18:08:42.671+01:00E-mailing: should an Email marketer choose a software or a full service agency?Don't hesitate to read the last article of my Email marketing dedicated blog:<br />
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<a href="http://myemailing.blogspot.com/2010/02/e-mailing-should-email-marketer-choose.html">E-mailing: should an Email marketer choose a software or a full service agency (or ESP)? </a><div class="blogger-post-footer"><a title="Didier Gaultier" href="http://didier-gaultier.blogspot.com">Didier Gaultier</a></div>Didier Gaultierhttp://www.blogger.com/profile/16072769974932872781noreply@blogger.com0tag:blogger.com,1999:blog-14064716.post-63084947133372616832010-02-02T06:21:00.001+01:002010-02-02T06:21:23.084+01:00Didier Gaultier: Why this blog<span class="Apple-style-span" style="font-family: Helvetica;"></span><br />
<div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;"><i><span lang="EN-US" style="color: black; font-family: Verdana, sans-serif; font-size: 10pt;">"Innovation distinguishes between a leader and a follower"</span></i><span lang="EN-US" style="color: black; font-family: Verdana, sans-serif; font-size: 10pt;">, Steve Jobs<o:p></o:p></span></div><div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;"><br />
</div><div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;"><span lang="EN-US" style="color: black; font-family: Verdana, sans-serif; font-size: 10pt;">For the introduction, my name is Didier Gaultier. Back in 2005, I brought a bit of innovation in the CRM land by introducing the "Quantitative Factor Customer Record Methodology" (QFCRM) during the completion of my international MBA at the IFAM Business School. The concept consisted in using advanced statistics to help marketers generate a higher business intelligence by better quantifying their CRM data. Right after obtaining my MBA degree, I joined Double Click Email Solutions as the sales and account management director. A year later, the company was acquired and merged with Epsilon / Alliance Data Consortium, which brought me to where I am today, the Country Director of Epsilon International France.<o:p></o:p></span></div><div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;"><br />
</div><div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;"><span lang="EN-US" style="color: black; font-family: Verdana, sans-serif; font-size: 10pt;">I didn't just pop up in the highest levels of management without previous experience. Before enrolling in a MBA, I handled various positions as a sales engineer or sales manager in top-notch CRM-focused companies: Oracle, Harte-Hanks, ATOS Origin... I commercialized database infrastructures, call center services, direct marketing solutions, throughout the world and to a variety of Fortune 500 companies. During the 90s, with the Internet turning mainstream, my interests as a salesman shifted to a dazzling new tool, the email inbox. Emails can be blasted in bulk, instantly, and targeting one specific person. The email brought new horizons to the CRM industry, which motivated my choice to enroll in a MBA where I could scholarly apply my CRM expertise to this new communication tool.<o:p></o:p></span></div><div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;"><br />
</div><div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;"><span lang="EN-US" style="color: black; font-family: Verdana, sans-serif; font-size: 10pt;">As the Country Director of Epsilon International France, my duties include evangelizing Epsilon to CRM marketers as the most comprehensive solution when it comes to understanding customers, building a forecast system, crafting a reliable strategic planning, and driving successful integrated marketing campaigns. A common misconception is that email marketing is a simple media to use. Going for the cheap ramp off the email marketing highway can actually cost a lot to any marketer that has not thought his emailing strategy the whole way through. I am delighted to work at Epsilon because I play the advocate of a product that truly adds priceless value to the work of thousands of marketers.<o:p></o:p></span></div><div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;"><br />
</div><div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;"><span lang="EN-US" style="color: black; font-family: Verdana, sans-serif; font-size: 10pt;">Epsilon operates worldwide. Thus, cultural psychology is intrinsically connected to our approach of email marketing. Did you know that an email subject line announcing a product with your name on it will get a profitable amount of clicks only in Asia? Epsilon's world-class engines shed a light on thousands of cultural facts like this one. Every year, Epsilon blasts 40 billion opt-in emails worldwide, so you can imagine the mathematical depth Epsilon's data-miners get into. This massive amount of data is processed and used to develop a deeper personal relation with the rich diversity of Epsilon's address book, and I find it fascinating.<o:p></o:p></span></div><div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;"><br />
</div><div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;"><span lang="EN-US" style="color: black; font-family: Verdana, sans-serif; font-size: 10pt;">Why this blog? Email marketing and database infrastructures constantly evolve, and innovation is the key factor that feeds growth. A while ago, I wrote a piece on innovation: "The freedom for thinking and creating are the drivers of innovation, and innovation usually happens when people expect it the least". I believe that a blog is a great tool to freely express thoughts, opinions, theories, or whatever it is that runs through one's mind. By sharing my thoughts publicly, I wish to sensitize marketers to the problematics around advanced CRM infrastructures. Beyond a pure knowledge-sharing process, I hope that our discussions will push us into exploring new ways to approach CRM at large. Eventually, when we expect it the least, innovative ideas might spark out of the content generated on this blog.<o:p></o:p></span></div><div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;"><br />
</div><div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;"><span lang="EN-US" style="color: black; font-family: Verdana, sans-serif; font-size: 10pt;">Thank you for visiting, and don't forget to grab the RSS feed to receive alerts when new content is posted on the blog.<o:p></o:p></span></div><div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;"><br />
</div><div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;"><span style="color: black; font-family: Verdana, sans-serif; font-size: 10pt;">Best,<o:p></o:p></span></div><div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;"><br />
</div><div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;"><span style="color: black; font-family: Verdana, sans-serif; font-size: 10pt;">Didier Gaultier</span></div><div class="blogger-post-footer"><a title="Didier Gaultier" href="http://didier-gaultier.blogspot.com">Didier Gaultier</a></div>Didier Gaultierhttp://www.blogger.com/profile/16072769974932872781noreply@blogger.com0tag:blogger.com,1999:blog-14064716.post-67968798167109221472010-01-24T16:37:00.002+01:002010-01-24T16:37:48.362+01:00Interview de Didier Gaultier sur le salone-Commerce Paris 2009<a href="http://www.youtube.com/watch?v=5kZgWV4X2gA">Interview de Didier Gaultier, Directeur Général France Epsilon International</a><div class="blogger-post-footer"><a title="Didier Gaultier" href="http://didier-gaultier.blogspot.com">Didier Gaultier</a></div>Didier Gaultierhttp://www.blogger.com/profile/16072769974932872781noreply@blogger.com0tag:blogger.com,1999:blog-14064716.post-489032484372365532009-12-14T11:04:00.001+01:002009-12-14T11:16:40.338+01:00E-mailing : faut-il choisir un logiciel ou une agence full service ?<span style="font-family: 'Lucida Grande'; font-size: small;"><span style="font-size: 11px;"><span style="font-family: Times; font-size: medium;">Voici un article intéressant du journal du Net: </span></span></span><br />
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<a href="http://www.journaldunet.com/ebusiness/expert/43463/e-mailing---faut-il-choisir-un-logiciel-ou-une-agence-full-service.shtml">E-mailing : faut-il choisir un logiciel ou une agence full service ?</a><div class="blogger-post-footer"><a title="Didier Gaultier" href="http://didier-gaultier.blogspot.com">Didier Gaultier</a></div>Didier Gaultierhttp://www.blogger.com/profile/16072769974932872781noreply@blogger.com0tag:blogger.com,1999:blog-14064716.post-27478472352675267032009-11-26T09:09:00.002+01:002009-11-26T09:15:13.043+01:00Soirée événement client Epsilon InternationalHier s'est déroulé à paris la première soirée client Epsilon France. Croisière sur la seine à bord du Clipper Paris (yacht réaménagé) musique et dîner dans une ambiance décontractée et amicale. Un grand succès pour cet événement premier du genre pour Epsilon en France.<div><br /></div><div>Des photos seront disponibles sur notre site d'ici quelques jours. (lien <a href="http://www.clipperparis.com/clipperparis/">ici</a>)</div><div class="blogger-post-footer"><a title="Didier Gaultier" href="http://didier-gaultier.blogspot.com">Didier Gaultier</a></div>Didier Gaultierhttp://www.blogger.com/profile/16072769974932872781noreply@blogger.com0tag:blogger.com,1999:blog-14064716.post-48343841013975521352009-11-18T19:19:00.004+01:002009-11-18T19:41:09.435+01:00Epsilon International France a relooké son site Web.Epsilon International France a relooké son site Web.<div><br /></div><div>vous pouvez vous connecter sur notre nouveau site <a href="http://www.epsilon-international.fr/">ici</a></div><div><br /></div><div>Nous serons aussi présent sur le premier Devcom Paris demain 19 novembre.</div><div><br /></div><div>Venez nous voir nombreux</div><div><br /></div><div>Didier Gaultier</div><div>Directeur Général France</div><div>Epsilon International France</div><div class="blogger-post-footer"><a title="Didier Gaultier" href="http://didier-gaultier.blogspot.com">Didier Gaultier</a></div>Didier Gaultierhttp://www.blogger.com/profile/16072769974932872781noreply@blogger.com0tag:blogger.com,1999:blog-14064716.post-89605722216082910402009-11-18T19:34:00.001+01:002009-11-18T19:38:28.902+01:00Interview TV Provous trouverez ci-joint le Player de TV Pro <a href="http://www.tivipro.tv/chaine_sshome.php?id=1804607" target="_blank"><img src="http://tivipro.tv/images/tivibouton/mon_interview_bt1.png" border="0" alt="TiviPro.tv" /></a><div class="blogger-post-footer"><a title="Didier Gaultier" href="http://didier-gaultier.blogspot.com">Didier Gaultier</a></div>Didier Gaultierhttp://www.blogger.com/profile/16072769974932872781noreply@blogger.com0tag:blogger.com,1999:blog-14064716.post-77751855648921541462009-11-04T09:27:00.000+01:002009-11-04T09:28:27.800+01:00Interview de Didier Gaultier sur la Convention E-commerce 2009<span class="Apple-style-span" style="font-family: 'Trebuchet MS', 'Lucida Sans', Tahoma, Arial, Verdana; font-size: 12px; color: rgb(102, 102, 102); line-height: 16px; "><h2 style="color: rgb(222, 0, 22); font-size: 1.8em; line-height: 1em; margin-top: 0.7em; margin-right: 0.7em; margin-bottom: 0.7em; margin-left: 0.3em; "><span class="txtRed" style="color: rgb(222, 0, 22); "><a href="http://www.tivipro.tv/chaine_salons.php?id=1804607&cat=6">Interview de Didier Gaultier sur la Convention E-commerce 2009</a></span></h2><div><br /></div></span><div class="blogger-post-footer"><a title="Didier Gaultier" href="http://didier-gaultier.blogspot.com">Didier Gaultier</a></div>Didier Gaultierhttp://www.blogger.com/profile/16072769974932872781noreply@blogger.com0tag:blogger.com,1999:blog-14064716.post-72428219210400373562009-11-04T08:46:00.002+01:002009-11-04T08:48:43.583+01:00Comment réussir une campagne e-mailing ?<span class="Apple-style-span" style=" color: rgb(85, 85, 85); line-height: 28px; font-family:'Trebuchet MS', arial, verdana, serif;font-size:20px;"><a href="http://techtoc.tv/event/106/comment-reussir-une-campagne-e-mailing">Comment réussir une campagne e-mail ?</a></span><div class="blogger-post-footer"><a title="Didier Gaultier" href="http://didier-gaultier.blogspot.com">Didier Gaultier</a></div>Didier Gaultierhttp://www.blogger.com/profile/16072769974932872781noreply@blogger.com0tag:blogger.com,1999:blog-14064716.post-79284919890841836962009-11-04T08:44:00.002+01:002009-11-04T08:47:35.821+01:00Réussissez votre campagne d'e-mailing à l'international<span class="Apple-style-span" style=" color: rgb(85, 85, 85); line-height: 28px; font-family:'Trebuchet MS', arial, verdana, serif;font-size:20px;"><a href="http://techtoc.tv/event/348/e-marketing/email-marketing--amp--emailing/reussissez-votre-campagne-d-e-mailing-a-l-international">Réussissez votre campagne d'e-mailing à l'international</a></span><div class="blogger-post-footer"><a title="Didier Gaultier" href="http://didier-gaultier.blogspot.com">Didier Gaultier</a></div>Didier Gaultierhttp://www.blogger.com/profile/16072769974932872781noreply@blogger.com0tag:blogger.com,1999:blog-14064716.post-22255155424410330152009-11-01T14:53:00.005+01:002009-11-01T15:00:57.617+01:00Interview vidéo de Didier Gaultier sur la Convention eCommerce 2009 Paris<a href="http://www.tivipro.tv/chaine_salons.php?id=1804607&cat=6">Interview Video de Didier Gaultier</a><div class="blogger-post-footer"><a title="Didier Gaultier" href="http://didier-gaultier.blogspot.com">Didier Gaultier</a></div>Didier Gaultierhttp://www.blogger.com/profile/16072769974932872781noreply@blogger.com0tag:blogger.com,1999:blog-14064716.post-46970186718420119562009-06-30T13:16:00.001+02:002009-06-30T13:24:55.750+02:00l'Email génère aussi des ventes en boutique<IFRAME frameborder="0" scrolling="no" marginwidth="0" marginheight="0" SRC="http://www.orange-business.tv/hosting/orange-business/embedPlayer.php?permalink=97e4bab425cd6588698382f476b37f33&lng=en" NAME="player" ID="player" WIDTH="540" HEIGHT="292"><a href="http://www.orange-business.tv/hosting/orange-business/embedPlayer.php?permalink=97e4bab425cd6588698382f476b37f33&lng=en"> <h1>clients en ligne ou en boutique, quel emailing choisir ?</h1></a></IFRAME><div class="blogger-post-footer"><a title="Didier Gaultier" href="http://didier-gaultier.blogspot.com">Didier Gaultier</a></div>Didier Gaultierhttp://www.blogger.com/profile/16072769974932872781noreply@blogger.com0tag:blogger.com,1999:blog-14064716.post-91280851801272772772009-06-30T13:11:00.001+02:002009-06-30T13:11:53.130+02:00Executive Summary de l'interview sur l'emailingL'e-mailing en B2B, fondements et points de vigilance <br /><br />Notre interview s'est penchée plus particulièrement sur l'apport de trafic par l'e-mailing sur les sites Web dans le domaine de l'entreprise. Si tous les moyens sont bons pour amener du trafic sur un site Web, certains sont cependant « plus efficaces que d'autres » selon Didier Gaultier.<br /><br />Tout d'abord, on citera le référencement naturel et le référencement payant (SEO et SEM en Anglais) qui représentent à peu près 50 % du vecteur d'apport de trafic sur un site selon Didier Gaultier. En deuxième vient naturellement l'e-mailing, qui est tout aussi important que le référencement s'il est bien utilisé précise le patron d'Epsilon. L'e-mailing est un médium qui s'applique à tous les types d'entreprises, les grandes comme les PME, même si ces dernières en sont moins familières. Toutefois, comme on expliquera Didier un peu plus tard dans l'interview, l'e-mailing est un mode de communication faussement simple, dont il s'agit de comprendre les tenants et aboutissants avant de se lancer à l'aveuglette.<br /><br />Tout d'abord, il y a deux types d'e-mailing<br /><br />1. L'e-mailing de fidélisation, pour lequel on va travailler sur une base d'e-mails existants (des clients ou des inscrits volontaires à votre lettre d'information par exemple);<br />2. L'e-mailing d'acquisition, où on va tenter de collecter des adresses via d'autres médias.<br /><br />Toute entreprise, précise Didier Gaultier, se doit d'utiliser l'e-mail. Et plus la base est important, plus c'est facile de lancer un bon programme d'e-mailing, de valoriser sa base de données et de décupler son efficacité. <br /><br />Mais lorsque la base n'existe pas, « le coût d'un programme d'acquisition doit être étudié avec beaucoup de soin » ajoute le patron d'Epsilon en France, car « un programme d'acquisition d'e-mails efficaces peut coûter très cher ».<br /><br />Mais quelles sont les modes de fonctionnement de l'e-mail ? <br /><br />Principalement, on distingue deux :<br />1. Celui qu'on appelle Opt-in : c'est-à-dire qu'une personne s'est abonnée volontairement. Elle vous autorise à ce que vous lui envoyiez d'information (ce que Seth Godin appelle le permission marketing);<br />2. Et l'Opt-out : c'est quand on envoie le message sans consentement initial mais avec la possibilité pour le récipiendaire de se désinscrire dès que possible s'il le désire. (Rappelons que l'omission du lien de désinscription est une pratique illégale).<br /><br />Mais il existe une spécificité française : légalement, en B2C on fonctionne obligatoirement en opt-in, alors qu'en B2B l'opt-out est toléré par la loi.<br /><br />C'est donc bien la loi qui veut ça, mais Epsilon recommande néanmoins l'Opt-in systématiquement, même en B2B, parce que l'une des raisons pour lesquelles l'e-mail dans le grand public marche mieux que dans l'entreprise c'est justement parce que le permission marketing y est utilisée. Les résultats obtenus lorsque l'utilisateur est demandeur d'informations sont nettement supérieurs (NDLR : les taux de clic passeront aisément de 1 à 10,voire 1 à 100).<br />Quelle est la valorisation de chaque adresse e-mail ?<br /><br />Chaque adresse e-mail selon Didier Gaultier coûte en moyenne 35 €. Il s'agit d'une statistique, d'un chiffre moyen. Une adresse e-mail bien utilisée durant en effet quatre à six ans, elle peut générer beaucoup de chiffre d'affaire. Les paniers moyens en e-mails n'ont en outre pas cessé de croître depuis 2005. Ceci implique une augmentation du manque à gagner en cas de perte de chacune de ces adresses e-mail. <br /><br />Selon Didier Gaultier il ne faut donc pas seulement compter que le coût d'acquisition de l'adresse, mais bien aussi ce qu'elle va vous rapporter en moyenne. Ces 35 € de chiffre d'affaire peuvent aller beaucoup plus loin selon certains secteurs. Chaque fois qu'on perd donc une adresse e-mail, on perd « en moyenne 35 € de capital intangible ».<br /><br />Et Didier Gaultier de conclure, « l'e-mail est un média faussement simple, et où le bon marché peut coûter très très cher ! »<div class="blogger-post-footer"><a title="Didier Gaultier" href="http://didier-gaultier.blogspot.com">Didier Gaultier</a></div>Didier Gaultierhttp://www.blogger.com/profile/16072769974932872781noreply@blogger.com0tag:blogger.com,1999:blog-14064716.post-42644601942982157902009-06-30T11:55:00.001+02:002009-06-30T11:56:09.964+02:00Interview vidéo de Didier Gaultier sur l'emailing<IFRAME frameborder="0" scrolling="no" marginwidth="0" marginheight="0" SRC="http://www.orange-business.tv/hosting/orange-business/embedPlayer.php?permalink=d9f81f31b898207a8b610c08a44b91fc&lng=en" NAME="player" ID="player" WIDTH="540" HEIGHT="292"><a href="http://www.orange-business.tv/hosting/orange-business/embedPlayer.php?permalink=d9f81f31b898207a8b610c08a44b91fc&lng=en"> <h1>l'emailing dans le B2B</h1></a></IFRAME><div class="blogger-post-footer"><a title="Didier Gaultier" href="http://didier-gaultier.blogspot.com">Didier Gaultier</a></div>Didier Gaultierhttp://www.blogger.com/profile/16072769974932872781noreply@blogger.com0tag:blogger.com,1999:blog-14064716.post-90646605577912414212009-01-31T18:31:00.007+01:002009-01-31T18:42:07.532+01:00Interview Didier Gaultier<span class="Apple-style-span" style="font-family: arial;">Interview Didier Gaultier sur le Forum eMarketing 2009 par TiviPro.</span><div><span class="Apple-style-span" style="font-family: arial;"><br /></span></div><div><a href="http://www.tivipro.tv/chaine_sshome.php?id=16940&cat=6">Lien vers la Vidéo</a></div><div><br /></div><div><br /></div><div class="blogger-post-footer"><a title="Didier Gaultier" href="http://didier-gaultier.blogspot.com">Didier Gaultier</a></div>Didier Gaultierhttp://www.blogger.com/profile/16072769974932872781noreply@blogger.com0tag:blogger.com,1999:blog-14064716.post-10668775182612632132008-02-05T17:21:00.000+01:002008-02-05T17:57:30.143+01:00Email Beats Search, Display Advertising<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7WB01iiSZzT1zaKllCRCcBmX3rYgBA99hFGzMRKH9RFJoTbVYcnn2Wf2ypbSfMfSCBEbkVJ8NWg-w2piHusEfxbs30-he8WqEsaw0SzUNhK0PDKVV8eP06c_ReYXuickEE7aB/s1600-h/datran-media-email-online-media-buy-performance_thumbnail.jpg"><img id="BLOGGER_PHOTO_ID_5163541293763261170" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; CURSOR: hand" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7WB01iiSZzT1zaKllCRCcBmX3rYgBA99hFGzMRKH9RFJoTbVYcnn2Wf2ypbSfMfSCBEbkVJ8NWg-w2piHusEfxbs30-he8WqEsaw0SzUNhK0PDKVV8eP06c_ReYXuickEE7aB/s400/datran-media-email-online-media-buy-performance_thumbnail.jpg" border="0" /></a><br /><div>Email Beats Search, Display Advertising.<br /><br />Email ROI will hit $45.65 for every dollar spent in 2008, more than twice the ROI of other mediums including search and display, said <a href="http://www.datranmedia.com/">Datran Media</a>, citing data from the Direct Marketing Association."<br /><br />Have a look here: <a href="http://www.marketingcharts.com/television/online-marketers-email-beats-search-display-advertising-3149/">http://www.marketingcharts.com/television/online-marketers-email-beats-search-display-advertising-3149/</a></div><div class="blogger-post-footer"><a title="Didier Gaultier" href="http://didier-gaultier.blogspot.com">Didier Gaultier</a></div>Didier Gaultierhttp://www.blogger.com/profile/16072769974932872781noreply@blogger.com0tag:blogger.com,1999:blog-14064716.post-26598992762954356552008-01-15T19:53:00.000+01:002008-01-15T19:58:36.868+01:00Interview with Bruno Florence (In French)Interview D Gaultier d'Epsilon International.<br /><br />D <a href="http://www.linkedin.com/profile?viewConns=&key=992504&trk=mhnew_browse">Gaultier</a> est directeur France de la société Epsilon International qui est un des leader de l'email marketing dans le monde. Epsilon la particularité d'être présent à travers le monde entier avec de nombreux représentations <a href="http://www.epsilon.com/international/who-locations.html">nationales.</a> En France, Epsilon annonce plus de 50 clients et gère principalement des campagnes de fidélisation et souvent dans le monde de la VPC plutôt BtoC. Ses clients en France sont notamment Quelle, Le groupe Red Cats (hormis La Redoute), Yves Rocher, Photoways, Dell, Spector (Extrafilm), Vnu ...<br /><br />Epsilon a racheté il y a deux ans, l'activité emailing de DoubleClick (avec le produit Dartmail) et s'est depuis considérablement développé, pour rentrer dans le top 5 des prestataires ASP Français. Récemment l'étude semestrielle de Forrester (The Forrester Wave™: Email Marketing Service Providers, Q4 2007), a classé Epsilon dans les 4 plus grands acteurs de l'emailing au côté de Responsys (le leader), E-dialog et Yesmail (ces 3 derniers sont commercialement absents de la France). Voir le communiqué de presse d'Epsilon en France à ce sujet.<br /><br />En ce début d'année, j'ai pu interviewer D Gaultier et je vous livre le résultat de cet entretien fort intéressant<br /><a id="more"></a><br />Quels sont les faits marquants pour cette année 2007 pour le marché de l'E-mailing en France ?<br /><br />"C'est le démarrage de l'Email certifié en France avec Goodmail et SenderScore certified de ReturnPath.<br /><br />L'étude comportementale SNCD sur le comportement des Internautes face à l'Email (appelé EMA)."<br /><br />et pour votre societé ?<br /><br />"C'est la croissance d'Epsilon en France de l'ordre d'un facteur 2.5 sur 2007 sur les grands indicateurs, y compris volume d'Email Opt-in broadcasté par Epsilon International en France.<br />La croissance très forte des services professionnels d'Epsilon autour de l'Email en 2007 est ce qui a fait la différence au delà de l’accroissement du volume."<br /><br />En 2008, quelles seront les grandes orientations de votre activité ?(technique, prix , service, innovation ...)<br /><br />"C'est le démarrage des services de Marketing Prédictif liés à l'Email en France, que nous appelons services stratégiques,<br />L'augmentation prévue très importante des Services de professionnels liés à l'Email (développement d’ETLs, synchronisation des bases de données, mises en place d’Email Datamarts)."<br /><br />Quelles seront les tendances le l'email marketing en 2008 en France ?<br /><br /> "Professionnalisation et prépondérance croissante des services à forte valeur ajoutée liés à l'Email par rapport au déploiement en self service seul.<br />Du fait c'est la disparition du métier de routage pur, et l'apparition de ce que l'on nommera « fournisseurs de services Email (en anglais ESP, Email Service Provider). C’est d’ailleurs la tendance que nous observons au niveau mondial."<br /><br />En France le coût de routage est très bas, un des plus bas d'Europe. Pourquoi ? Qu'en pensez vous ? Une évolution prévue en 2008 ?<br /><br />"Ceci est du au fait que l'E-mail a été perçu initialement en France comme une commodité technologique sans valeur ajoutée et non un canal marketing à part entière.<br />C’est un canal qui n'a pris ses lettres de noblesse en marketing que depuis quelques années et que le marketing s’approprie peu à peu.<br />Les prix des déploiements purs vont probablement se stabiliser, et ce qui va compter de plus en plus sont les services à forte valeur ajoutée qui vont être délivrés autour de l’Email, ainsi que la part croissante du revenu généré par ces services par rapport au routage."<br /><br />La croissance du CA des acteurs de services et outils d'E-mailing est très forte depuis 2 ans. Pensez vous que cela va continuer ? Pourquoi ?<br /><br />"L’Email Marketing a besoin pour croitre de bases de données et la croissance de ce secteur est lié à la croissance de la qualité et du volume des bases. Il n’y a aucune raison pour que la croissance en 2008 soit plus faible qu’en 2007, sachant que ce processus de croissance des bases (essentiellement en fidélisation) est un processus long et progressif qui en est seulement à ses débuts pour certains annonceurs. D’autres annonceurs vont au contraire s’orienter de plus en plus vers du marketing prédictif et se donner comme objectif la croissance de la profondeur d’information ainsi que la connaissance de leurs bases."<br /><br />L'emailing va-t-il garder son efficacité en terme de coût au contact ?<br /><br />"L’Email Marketing est un canal Marketing à part entière et par conséquent nécessite comme tout canal de communication un investissement initial non négligeable. Au delà de cet investissement, L’Email Marketing restera le canal à plus fort retour sur investissement en 2008. Maintenant il ne faut pas confondre retour sur investissement et bas prix, construire un base, mettre en place un plan de communication efficace, réaliser des créations qui vont marcher, tout cela est un métier qui ne s’improvise pas. Je dirai pour conclure que l’Email bon marché peut couter très cher"<br /><br />Merci Didier.L'interview de D Gaultier sur <a href="http://www.tivipro.tv/chaine_sshome.php?id=1881&cat=6">TiViPro </a>et son profil sur <a href="http://www.linkedin.com/in/ddagaultier">Linkedin</a><br /><br />Lien Original de l'interview: <a href="http://pignonsurmail.typepad.fr/pignonsurmail/2008/01/interviewd-d-ga.html">http://pignonsurmail.typepad.fr/pignonsurmail/2008/01/interviewd-d-ga.html</a><div class="blogger-post-footer"><a title="Didier Gaultier" href="http://didier-gaultier.blogspot.com">Didier Gaultier</a></div>Didier Gaultierhttp://www.blogger.com/profile/16072769974932872781noreply@blogger.com0tag:blogger.com,1999:blog-14064716.post-69938753993744957712007-12-28T13:36:00.000+01:002007-12-28T13:41:59.760+01:00Email Marketing LinksHere is some interesting links on E-mail Marketing:<br /><br />Florence Consultant URL: <a href="http://www.florenceconsultant.com/">http://www.florenceconsultant.com/</a><br /><br />Epsilon International URl : <a href="http://www.epsilon.com/international/">http://www.epsilon.com/international/</a><div class="blogger-post-footer"><a title="Didier Gaultier" href="http://didier-gaultier.blogspot.com">Didier Gaultier</a></div>Didier Gaultierhttp://www.blogger.com/profile/16072769974932872781noreply@blogger.com0tag:blogger.com,1999:blog-14064716.post-76110745728577845222007-12-28T12:25:00.001+01:002007-12-28T12:25:22.112+01:00Email Marketing WorksEmail Marketing Works<br/><br/><a href='http://www.directtraffic.org/OnlineNews/Study_Email_marketing_works_18125548.html'>read more</a> | <a href='http://digg.com/business_finance/Email_Marketing_Works'>digg story</a><div class="blogger-post-footer"><a title="Didier Gaultier" href="http://didier-gaultier.blogspot.com">Didier Gaultier</a></div>Didier Gaultierhttp://www.blogger.com/profile/16072769974932872781noreply@blogger.com0tag:blogger.com,1999:blog-14064716.post-11635198452632488292007-12-28T12:24:00.001+01:002007-12-28T12:24:09.447+01:00Click Through and delivrabilityClick Through and delivrability<br/><br/><a href='http://www.directtraffic.org/OnlineNews/Click-throughs_and_deliverability_most_important_to_marketers_18358581.html'>read more</a> | <a href='http://digg.com/business_finance/Click_Through_and_delivrability'>digg story</a><div class="blogger-post-footer"><a title="Didier Gaultier" href="http://didier-gaultier.blogspot.com">Didier Gaultier</a></div>Didier Gaultierhttp://www.blogger.com/profile/16072769974932872781noreply@blogger.com0tag:blogger.com,1999:blog-14064716.post-1122436225616353782005-07-26T08:00:00.000+02:002005-07-27T09:31:14.190+02:00The Story<div style="text-align: justify;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/2678/1261/1600/Story.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://photos1.blogger.com/blogger/2678/1261/200/Story.jpg" alt="" border="0" /></a><span style="font-family:arial;"><br /><br /><br />The Story of QF-CRM. How it has been discovered.</span><br /> </div> <p class="MsoNormal" style="line-height: 150%; text-align: justify;font-family:arial;"><span style="" lang="EN-US"><br /></span></p> <p class="MsoNormal" style="line-height: 150%; text-align: justify;font-family:arial;"><span style="" lang="EN-US"><br /></span></p> <p class="MsoNormal" style="line-height: 150%; text-align: justify;font-family:arial;"><span style="" lang="EN-US">Companies Executives always try to make the best possible strategic decisions for maximizing their results. Many factors transform this goal in a really challenging exercise, and when it is related to sales and growth strategy, we touch at the most sensitive point. In our marketing background, we had the opportunity to wonder about questions like:<o:p></o:p></span></p> <div style="text-align: justify; font-family: arial;"> </div> <div style="text-align: justify; font-family: arial;"> </div> <ul style="margin-top: 0cm; text-align: justify;font-family:arial;" type="disc"> <li class="MsoNormal" style="line-height: 150%;"><span style="" lang="EN-US">What are the best markets to target now?<o:p></o:p></span></li><li class="MsoNormal" style="line-height: 150%;"><span style="" lang="EN-US">How much should I invest and when?<o:p></o:p></span></li><li class="MsoNormal" style="line-height: 150%;"><span style="" lang="EN-US">What will be the return on investment?<o:p></o:p></span></li><li class="MsoNormal" style="line-height: 150%;"><span style="" lang="EN-US">Which prospects should I address first to optimize the results?<o:p></o:p></span></li> </ul> <div style="text-align: justify; font-family: arial;"> </div> <div style="text-align: justify; font-family: arial;"> </div> <p class="MsoNormal" style="line-height: 150%; text-align: justify;font-family:arial;"><span style="" lang="EN-US">These simple questions are very often very difficult to answer even for the best skilled executive. Our customer’s VP Europe was faced to this situation. We wondered about the fact that if we ware able to use past records of our customer, and some advance statistics and strategy tools, we should be able to help him efficiently. <o:p></o:p></span></p> <div style="text-align: justify; font-family: arial;"> </div> <div style="text-align: justify; font-family: arial;"> </div> <p class="MsoNormal" style="line-height: 150%; text-align: justify;font-family:arial;"><span style="" lang="EN-US">Our past experience with integrated marketing and scoring methods where largely unsatisfactory in term of targeting, but we were thinking more about a quantitative based approach rather than a pure strategic and traditional portfolio analysis approach. <o:p></o:p></span></p> <div style="text-align: justify; font-family: arial;"> </div> <div style="text-align: justify; font-family: arial;"> </div> <p class="MsoNormal" style="line-height: 150%; text-align: justify;font-family:arial;"><span style="" lang="EN-US">We then embarked into this adventure of acting as a strategic advisor for our customer. <o:p></o:p></span></p> <div style="text-align: justify; font-family: arial;"> </div> <div style="text-align: justify; font-family: arial;"> </div> <div style="text-align: justify; font-family: arial;"> </div> <p class="MsoNormal" style="line-height: 150%; text-align: justify;font-family:arial;"><span style="" lang="EN-US">Of course, our first approach consisted to use the traditional strategic tools that we generally use, i.e. Portfolio analysis, Micro and Macro environment analysis, etc ….<o:p><br /></o:p><br />Using this approach was a good start, but the results where not as accurate as we wanted. Furthermore, we discovered that a traditional portfolio analysis based on very few dimensions and variables was somehow a too simplified approach.<o:p></o:p></span></p> <div style="text-align: justify; font-family: arial;"> </div> <div style="text-align: justify; font-family: arial;"> </div> <p class="MsoNormal" style="line-height: 150%; text-align: justify;font-family:arial;"><span style="" lang="EN-US">We then decided to use some advanced statistics techniques to go further. We used the same mind frame than a portfolio analysis, but with much more dimensions taken into account, much more variables than growth, market penetration and performance. It is worthy of note that some of the variables used where metric, and some where non metric. We end up with about 20 variables compiled from a very broad scope of data:<o:p></o:p></span></p> <div style="text-align: justify; font-family: arial;"> </div> <div style="text-align: justify; font-family: arial;"> </div> <ul style="margin-top: 0cm; text-align: justify;font-family:arial;" type="disc"> <li class="MsoNormal" style="line-height: 150%;"><span style="" lang="EN-US">Past CRM records<o:p></o:p></span></li><li class="MsoNormal" style="line-height: 150%;"><span style="" lang="EN-US">Market records<o:p></o:p></span></li><li class="MsoNormal" style="line-height: 150%;"><span style="" lang="EN-US">Financial records<o:p></o:p></span></li> </ul> <div style="text-align: justify; font-family: arial;"> </div> <div style="text-align: justify; font-family: arial;"> </div> <p class="MsoNormal" style="line-height: 150%; text-align: justify;font-family:arial;"><span style="" lang="EN-US">During the process of doing it, we made a breakthrough discovery that led to discover a methodology (that we will call the QF-CRM methodology for Quantitative Factor Customer Record Methodology). <o:p></o:p></span></p> <div style="text-align: justify; font-family: arial;"> </div> <div style="text-align: justify; font-family: arial;"> </div> <p class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="" lang="EN-US"><span style="font-family:arial;">We hope that this (short) story make it easier for you to understand the background of the QF-CRM methodology, the very reason of this blog.<br /><br /></span></span></p> <div style="text-align: justify;"> </div> <div style="text-align: justify;"> </div><div class="blogger-post-footer"><a title="Didier Gaultier" href="http://didier-gaultier.blogspot.com">Didier Gaultier</a></div>Didier Gaultierhttp://www.blogger.com/profile/16072769974932872781noreply@blogger.com1tag:blogger.com,1999:blog-14064716.post-1121102259553404162005-07-11T18:08:00.000+02:002005-07-14T10:12:13.286+02:00Linking CRM analysis to performance<ul><li><a href="http://photos1.blogger.com/blogger/2678/1261/1600/stats.jpg"><img style="margin: 0px 10px 10px 0px; float: left;" alt="" src="http://photos1.blogger.com/blogger/2678/1261/200/stats.jpg" border="0" /></a><br /><br /><br />Can you really get more benefits from your CRM system?<br /><span style="font-size:100%;"><br /> <br /> </span> <div style="font-weight: bold; text-align: left;"><span style="font-size:100%;"><br /> <br /> <br /> <br />“Linking CRM analysis to performance”<br /> </span></div><span style="font-size:100%;"><br /> </span>Perhaps you have recently invested, or your company plan to invest in a Customer Relationship Management (CRM) system?<br /><br />Do you know the real return on investment of this project? In Financial words, are you able to compute the Net Present Value (NPV) of this investment?<br /><br />Would you like to significantly increase this return on investment?<br /><br />Another question would be: do you experience one of the following symptoms, though your CRM system is up and running since more than one year:<br /><br /><ul> <li>Difficulties to quantify market segments value</li> </ul> <ul> <li>Difficulties to achieve sales forecasts with a reasonable accuracy</li> </ul> <ul> <li>Difficulties to understand what makes your customers buy</li> </ul> <ul> <li>Difficulties to take strategic sales and marketing decisions</li> </ul> <ul> <li>Difficulties to allocate sales resources on new and existing market segments</li> </ul><br />This list is of course not exhaustive.<br /><br />If your answer is yes, the long term consequences for your company will be:<br /><br /><ol> <li>Lack of growth and profitability<br /></li> <li>Impossibility to get the full benefits of your CRM system</li> </ol><br />From our business experience, we were wondering about the usefulness of a methodology that can use very basic information from your CRM system in order to allow:<br /><br /><ul> <li>Quantification of each target segment and each target market</li> </ul> <ul> <li>Better knowledge on current customers and what make them buy</li> <li>Better capacity to forecast</li> <li>Strategic planning simplified</li> <li>Better handling of sales effort</li> </ul> <ul> <li>Driving successful integrated marketing campaigns</li> </ul><br />We in fact developed such a methodology, We found it incidentally in the scope of our MBA project (a strategy assessment of a firm). The methodology is so powerful that the results obtained even surprised us. This is why we decided to publish this blog.<br /><br />From the breakthrough mentioned above, we crafted a method that we called the QF-CRM methodology. QF-CRM methodology stands for “Quantitative Factor Customer Record Methodology”. The methodology can help any company in any industry that want to achieve at least one of the following objective:<br /><br /><ul> <li>Quantification of any target segment and any target market</li> </ul> <ul> <li>Better knowledge on current customers and what make them buy</li> <li>Build a better forecast system</li> <li>Craft a reliable Strategic planning</li> <li>Want a Better handling of sales effort</li> <li>Drive successful integrated marketing campaigns</li> </ul><br />If you are interested by any one of the aspects motioned above, this blog is for you. We will try to answer your questions as long as the blog will be enriched. Don’t hesitate to contact us; a link to our e-mail address is supplied at the end of each article.</li></ul><div class="blogger-post-footer"><a title="Didier Gaultier" href="http://didier-gaultier.blogspot.com">Didier Gaultier</a></div>Didier Gaultierhttp://www.blogger.com/profile/16072769974932872781noreply@blogger.com0tag:blogger.com,1999:blog-14064716.post-1121271660222305232005-07-08T18:12:00.000+02:002005-07-13T19:22:54.756+02:00How to contact us<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/2678/1261/1600/T%3F%3Fl%3F%3Fphone.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://photos1.blogger.com/blogger/2678/1261/200/T%3F%3Fl%3F%3Fphone.jpg" alt="" border="0" /></a><br /><br /><br /><br /><p class="MsoNormal"><span style="" lang="EN-US">Should you have any question, we will be more than happy to help:<br /><br /><br /><br /><br /><br /><br /><st1:personname productid="Didier Gaultier" st="on"></st1:personname></span></p> <p class="MsoNormal"><span style="" lang="EN-US"><st1:personname productid="Didier Gaultier" st="on"><br /></st1:personname></span></p> <p class="MsoNormal"><span style="" lang="EN-US"><st1:personname productid="Didier Gaultier" st="on">Didier Gaultier</st1:personname>: +33 (0)6 80 96 68 90 <a href="mailto:didier_gaultier@yahoo.fr">didier_gaultier@yahoo.fr</a><o:p></o:p></span></p> <p class="MsoNormal"><st1:personname productid="Edi Perisic" st="on"><span style="" lang="EN-US">Edi Perisic</span></st1:personname><span style="" lang="EN-US">: +33 (0)6 64 97 27 44 <a href="mailto:perisicedi@yahoo.fr">perisicedi@yahoo.fr</a><br /><o:p></o:p></span></p> You can contact us in English or French as you prefer.<br /><br /><p class="MsoNormal"><span style="" lang="EN-US"><o:p> </o:p></span></p><div class="blogger-post-footer"><a title="Didier Gaultier" href="http://didier-gaultier.blogspot.com">Didier Gaultier</a></div>Didier Gaultierhttp://www.blogger.com/profile/16072769974932872781noreply@blogger.com0