Don't hesitate to read the last article of my Email marketing dedicated blog:
E-mailing: should an Email marketer choose a software or a full service agency (or ESP)?
Sunday, February 07, 2010
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Welcome on this blog about Quantitative Marketing. During the last years, we have developed a new eCRM methodology using Advanced Statistics, and we obtained quite interesting results. We hope we have given a new dimension to statistics applied in CRM and more broadly to market research and Predictive Marketing.
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